European F&B trends are currently deeply influenced by consumer needs during COVID-19 pandemic.
We had the opportunity to visit Pernod Ricard Malaysia today for the video shooting of EUROCHAM Industry Awareness Campaign - F&B series. Mr. Benny Tsang, MD of Pernod Ricard Malaysia shared their strategic leap towards digital transformation - online retailing! 'F&B retail will be in more digital way in the ruote to consumers!' he highlighted.