A sustainable society relies heavily on continuous improvement that is driven by creativity and innovation. Intellectual Property Rights (IPR) are key to safeguarding this, as well as the resulting improvement and wealth generation, from the threats of counterfeiting, plagiarism, infringement and other forms of unlawful conduct.
The linear model of economic development based on the limitless exploitation of virgin raw materials and energy has reached its physical limit and it is threatening the stability of economies and ultimately human survival.