Bolstering alliances for a prosperous EU – Malaysia partnership

The EUROCHAM Malaysia advocacy team is your voice in Malaysia ensuring that the European business community is heard and its concerns taken into consideration by the Malaysian government. As chamber of chambers, we are working closely with our founding members the EU bilateral chambers of commerce represented in our board, the European Union Delegation in Malaysia, the national embassies and trade counsellors to influence business regulations as well as promote the ease of doing business in Malaysia.

We invite European companies to become either advocacy members through our EU bilateral chambers of commerce or direct members of EUROCHAM Malaysia, and share with us concerns as well as challenges in the current business environment through our sectoral committee meetings. Through government relations management, advocacy campaigns and events as well as advocacy publications, we positive affect policies.

Learn more below about our committee work in many sectors such as Aerospace, Automotive, Food & Beverage, Healthcare, Green Technology or services to name a few.

The objectives of the Committees

  • To advocate the necessities of the EU business community with the goal of improving the business environment in Malaysian market.

  • To promote, support and develop EU-Malaysia business interests and investment opportunities in Malaysia.

  • To foster partnerships between EU and Malaysia based on mutual, long term and measurable commitments for sustainable business development.

Our Committees

Our Committees

Our sectoral committees assist the EUROCHAM Malaysia advocacy team in formulating advocacy initiatives by providing knowledge and inputs to Position Papers, Media Statements and government dialogues. The committees are most competent in identifying and highlighting the most pressing issues in managing their business successfully in Malaysia and therefore provide relevant recommendations. The EUROCHAM Malaysia advocacy management, may invite the committees to involve or even represent EUROCHAM Malaysia in sector-specific government dialogues, meetings and events as and when required.

To date, EUROCHAM Malaysia has 10 active Sector Committees :

Automotive

  • Head of Committee:


    Ts. Thayalan Subramaniam 
    General Manager, Head of Sales & Customer Solutions,
    MAN Truck & Bus Sdn. Bhd.

Overview

EUROCHAM Automotive Committee serves as a key platform for European automotive manufacturers and stakeholders in Malaysia.

The committee focuses on addressing industry priorities such as enhancing road safety standards, the CKD/CBU tax exemption framework, and supporting Malaysia’s transition toward sustainable transportation solutions. As part of its advocacy, the committee works closely with the Ministry of Transport and other relevant authorities to align regulatory frameworks with global best practices, promote investment opportunities, and strengthen Malaysia’s role as a competitive hub for the automotive industry.

Construction

Overview

EUROCHAM Construction Committee was launched in 2019 and aims to contribute to the Malaysian Construction and Property industries through the promotion of the digital revolution, Industrial Revolution 4.0 (4IR), framework to the Malaysian policymakers and stakeholders.

The committee aims to promote technologies, products, and services from the European Union community that may benefit both Malaysian and European actors. Part of the Construction Committee's action plans would be to increase awareness and understanding of construction digitalization, its benefits, and its effectiveness among Malaysian policymakers and stakeholders, to highlight the transformative effects of the European experience in adopting digitalization in the construction industry. Additionally, to encourage cross-fertilization within the framework of construction technologies, products, and services between the EU and Malaysia and to contribute to conversations and thought leadership on the digitalization of the construction industry through representations at local and international workshops, roundtable discussions, speaking opportunities, and other events.

Education & Human Resources

  • Head of Committee:


    Petri Karjalainen
    Founder,
    Finnish Education Solutions

Overview

EUROCHAM Education & Human Resources Committee provides a collaborative platform for European industry leaders and academic institutions to strengthen Malaysia’s human capital development.

The committee focuses on advancing Technical and Vocational Education and Training (TVET), promoting curriculum development through active industry participation, and fostering the exchange of knowledge and best practices to build a future-ready workforce. Engagements are primarily held with the Ministry of Education and the Ministry of Human Resources, with the aim of supporting national priorities in education reform, skills enhancement, and workforce transformation.

Fast-moving Consumer Goods

Overview

EUROCHAM FMCG Committee serves as a collaborative platform for European fast-moving consumer goods companies operating in Malaysia.

The committee focuses on advancing regulatory frameworks and industry practices that support responsible production, sustainable packaging, and circular economy goals. A key priority is the development and implementation of an effective Extended Producer Responsibility (EPR) system in Malaysia—one that provides long-term policy clarity, equitable cost-sharing mechanisms, and an operational model aligned with international best practices.

By consolidating expertise across leading FMCG companies, EUROCHAM Malaysia aims to promote a balanced, efficient, and environmentally responsible regulatory ecosystem that benefits consumers, industry, and the nation’s long-term sustainability agenda.

Healthcare

  • Head of Committee:


    Jegatheswaran Panderengen
    Country Public Affairs Head,
    Novartis

Overview

EUROCHAM Healthcare Committee brings together leading European healthcare companies to engage on policies shaping Malaysia’s healthcare ecosystem.

Its current focus areas include providing industry input on the BNM Reset Framework, exploring alternative financing models for the healthcare sector, and supporting efforts to strengthen healthcare delivery and innovation. The committee primarily engages with the Ministry of Health and the Health Transformation Office to contribute perspectives and recommendations that align with Malaysia’s healthcare reform agenda and sustainability objectives.

Intellectual Property Rights

Overview

The EUROCHAM Intellectual Property Rights (IPR) Committee’s most important consideration is to bring more attention to the topic of Intellectual Property Rights among Malaysian Government Authorities and business communities.

Furthermore, the committee advocates for the enhancement and administration of Intellectual Property Rights in Malaysia. Being an excellent platform for industry players to exchange thoughts and discuss critical issues, the committee strives to enhance IPR protection, especially for European businesses, here in Malaysia.

Logistics

Overview

The EUROCHAM Logistics Committee aims to develop an understanding of Malaysia’s transportation and logistics perspective by sharing case studies of EU best practices.

This helps promote and develop sustainable logistics and transportation solutions such as reducing GHG emissions. In addition, the Sector Committee engages with governmental stakeholders in promoting long-term sustainable logistics policies and infrastructure to give Malaysia a competitive edge in ASEAN.

Renewable Energy

Overview

EUROCHAM Renewable Energy Committee serves as a strategic platform for European renewable energy investors and solution providers engaged in Malaysia’s clean energy transition.

The committee focuses on addressing sector-wide priorities, including strengthening regulatory clarity, improving the efficiency of approval and permitting processes, fostering investment certainty, and supporting a more predictable and transparent renewable energy framework. Key areas of engagement include market access issues, grid readiness, quota planning, the implementation of the National Energy Transition Roadmap (NETR), and enabling policies that facilitate long-term EU investment in Malaysia’s renewable energy ecosystem.

Sustainability

Overview

Following a shift in the regulatory landscape around environmental, social, and governance (ESG), the Sustainability Committee aims to address the need for sustainable practices, where the scale, scope, and complexity of the economic and social transformation called for collaboration between stakeholders - the government, business leaders and institutional investors.

Malaysia echoes the vision of the European Union (EU), aiming to accomplish a net-zero carbon economy by 2050 through policy, expenditure, and tax. In accordance with the Twelfth Malaysia Plan, this Committee aims to bridge and foster a collaborative partnership between public and private stakeholders to facilitate and support members of EUROCHAM Malaysia in promoting and achieving their institutional ESG goals as well as understanding and shaping government policies affecting their business operations in Malaysia. This will also include collaborations with the EU Delegation in Malaysia and EU Commission in Brussels to understand and communicate the policy impact of the European Green Deal and related EU policies beyond EU borders.

Wines and Spirits

  • Head of Committee:


    Rajesh Mishra 
    Managing Director,
    Pernod Ricard Malaysia

Overview

EUROCHAM Wines and Spirits Committee was established in 2011 and comprises market leading companies engaged in the importing and selling of wines and spirits in Malaysia. The members represent more than 50 premium brands of wines and spirits imported and consumed in Malaysia.

The main focus of the Wines and Spirits committee are to represent the European wines and spirits industry and to serve as an effective platform and focal point for addressing all issues affecting the import sales of wines and spirits in Malaysia. Apart from that, this committee also collaborates with relevant government authorities to address issues pertaining to contraband and counterfeit wines and spirits, and to recommend measures to curb them. This committee may engage with the Ministry of Health in regard to Food Regulations and provide recommendations on regulations concerning wines and spirits.

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